How We Do Things
We’ve been in your boots. When something’s off, we don’t stand back—we dig in, figure out what’s really going wrong, and help you fix it.
- We’re hands-on. We’ve run businesses ourselves and know what it takes to get things working right.
- No BS. You’ll get straight talk, not canned advice or empty slogans.
- We work alongside you. We don’t just point out problems—we help you fix them, side by side, until the job’s done.
- No one-size-fits-all. Every business is different. We get to know yours and tailor our work to what actually matters for you.
Frequently Asked Questions
We help small to mid-sized, blue-collar businesses—trades, manufacturing, service companies, and owner-run operations. If you want more time, more money, or a clean transition, you’re in the right place.
We’re not just consultants or coaches. We’re a team of hands-on operators who roll up our sleeves, diagnose what’s really driving you nuts, and help you fix it. Think of us as a pit crew for your business.
No cookie-cutter programs here. Every monthly coaching package is custom-built for your business, starting with a full onboarding assessment to figure out your goals and roadblocks. We walk with you from strategy to execution.
We keep it simple: either a steady monthly program or fixed-price packages for bigger jobs. No hourly billing, no nickel-and-diming. All pricing is transparent and listed right on our website.
No problem. We don’t force you into a big contract. If you just need help with hiring, culture, or a one-off problem, we’ll scope the job, quote a price, and get it done.
No. You’re in the driver’s seat. We work alongside you, give straight answers, and help you implement changes. When the job’s done, we step back out.
Absolutely. We believe in being upfront. All our prices are posted on the website, so you know what you’re getting into.
Most of the owners we work with want one of three things:
Call us
866-308-7279
Send us an email
info@blueneck.ca
Meet The Crew
Pete Baran
Founder
Pete is a former VP, CEO, and COO at a Fortune 500 company and a partner in several successful businesses.
He has helped owners grow, stabilize, and sell for what they are truly worth, adding millions to their personal wealth through hands-on work and practical strategy.
Pete has been in your boots. He knows what it takes to build, lead, and exit a business the right way, and he brings that same no-nonsense experience to every client he works with.
Robyn Baran
Chief Executive Officer
Robyn is the operational and leadership anchor of Blueneck — the steady force owners rely on when pressure is high and the stakes are real.
She has led organizations through shutdowns, payroll crises, lost records, broken trust, and complex people challenges. When things feel messy or overwhelming, Robyn brings real world experience, clear thinking, and decisive action.
Robyn isn’t about slogans or theory. She doesn’t just support leaders — she leads the system around them, helping owners regain control and make confident decisions instead of reactive ones.
Lisa Block
Director of Leadership & People Strategy
Lisa is the no-nonsense guide leaders need when things feel complicated or stuck.
She tells it like it is, skips the jargon, and helps you see what’s really happening—without blame or confusion. With a background in psychology, HR, and hands-on experience in industries like manufacturing and construction, Lisa sticks with you through the “how,” making leadership simpler and helping you build confidence, clarity, and a team you can count on.
Sheila Carr
Director of Business Strategy | Strategy Mechanic
Sheila is at her best when a business feels stuck and no one can clearly say why. She's spent her career inside construction-focused companies — where the work gets done, but the same problems keep resurfacing. She quickly identifies where roles are unclear, decisions are bottlenecked, or systems are working against the business instead of supporting it.
Sheila works directly with leadership to diagnose what's actually holding the company back and turn the right changes into reality. Not a strategy in theory — a strategy that gets implemented. When plans aren't landing, and the business feels heavier than it should, she helps leaders cut through the noise and move forward with clarity.
Joel Seibert
Director of Growth Strategy | Growth Mechanic
Joel brings real-world sales and field experience to the businesses Blueneck serves.
He understands what it’s like to carry a revenue target, manage crews, deal with customers, and feel the pressure of keeping work moving. He knows growth isn’t about motivational talk — it’s about discipline, clarity, and execution.
Joel works with owners who are stuck in the middle — strong demand, inconsistent sales performance, unclear roles, and too much dependency on the founder. He helps tighten the sales process, sharpen accountability, and build structure around revenue so growth becomes repeatable instead of reactive.
When a business needs traction, sales discipline, and a clear path forward — Joel helps make it real.
The Confidentiality Promise
Everything stays confidential, so you stay in control.
- No suits walking through your shop or office
- No reason for your team to start guessing or worrying
- Your information stays with you, and the work we do stays in your hands.