Blueneck Consulting Inc.
Live on-line business coaching and advice

A Few Words About Who We Are

Blueneck began working with non-profit associations when asked to produce and deliver a custom leadership training course for future industry leaders. Blueneck recognized that while many members of these professional associations were experts and innovators in their field, they were lacking access to quality coaching offered by people with experience running large complex organizations and leading through difficult change and challenge.

At Blueneck, we believe healthy associations are a core component of healthy industries and vibrant communities. We exist to help value-driven leaders overcome their barriers and build successful, prosperous organizations they, their employees, and their members can feel proud of.

Blueneck has a vision for providing accessible and affordable association coaching and advisory services to a growing community of association leaders so they can more quickly and easily overcome existing and emerging business challenges and success blockers.

Engaged, Valuable, Capable, Resilient

We believe great organizations are ones where employees are excited to be part of the the mission, members are attracted to being part of the movement, their products and services are irreplaceable, they produce them with consistently high standards, and they are ready for whatever the industry, government  or economy throws at them - good or bad.  That is what we strive to create.

Values = A Better Approach

We get excited when you succeed.  We tell you the truth so you can make the right decisions.  We respect your strengths as well as your limitations because we deal in reality.   We listen to what you want to do, then help find a way to do it.

Theory + Experience

Our people have successfully run large, complex organizations at senior levels.  They also have credentials from some of the best Canadian universities and from the Canadian Society of Association Executives (CSAE).  Additionally, Blueneck uses the best leading-edge technologies to deliver a personalized experience .

Key benefits for Our Customer

There are 3 key perspectives to building a great business.   The first is an ENGAGING STRATEGY - are you heading on the right path, flying an attractive brand flag in an environment that reflects a strong culture?  The next is STRENGTH- can your organization reliably do what it must do to reach its aspirational goals?   Finally, RESILIENCE - can your organization weather the storms of business and grasp the opportunities flying by?  Together, answering these questions builds not only great businesses, but very VALUABLE ones.

Engaging Strategy, Brand, Culture

Members don't join for the membership - they join believing that an association can provide professional respect and provide services that will improve their situation.

Blueneck can help you re-think your brand promise and create a unique strategy that members will find irresistible and irreplaceable.  We then build a plan to re-align your employee culture and whole organization to be consistent with your brand

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Strength and Capacity

A strategy is only as good as the association's ability to implement.

Blueneck will help you clearly see all the key elements of your whole association.   We help you get the right people in the right roles on the team.  We organize them with accountabilities that deliver results.  We focus the products and services you provide and help you understand your members.  We create reliable processes and transparent reporting.  We help you solve the mysteries of finance and revenue creation.  We help you build plans that work, and then we walk with you.

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A great general once said, "No plan survives first contact with the enemy".   Reality constantly changes.

Blueneck has seen that preparation consistently proves to be the best antidote to changing reality.  Preparation can include planning access to emergency funds,  managing member issues and politics, packing parachutes for disaster events, eliminating single points of operational failure, and knowing how much to respond to emerging risks.

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We license the best tools and share their use with all of our clients so they receive an outstanding experience for a great price.